Kingfisher | Year: 2020

Kingfisher is one of India’s most widely recognized beer brands with extensive national and international market presence. I was commissioned to develop marketing illustrations for a planned premium product launch, the Kingfisher Witbier. 

I created campaign visuals intended for large-scale deployment across retail and promotional channels. I wanted to turn the act of drinking into an interactive visual journey. I illustrated five key natural ingredients floating around the central glass, with the liquid level gradually dropping across the sequence. As you "sip," a new flavor profile is revealed from fresh top notes to deeper, richer undertones.